Job Title: Marketing Manager
Location: London
Reporting to: COO
Job Role
Open Destinations (ODL), an international travel technology software company, is looking for a dynamic B2B Marketing professional to co-ordinate the company’s promotional marketing and communication activities in the Travel and Tourism industries.
Position Responsibilities:
- Working with ODL Management team, define and implement the company’s business to business marketing strategy
- Design and implement the necessary Marketing Programmes to achieve company Objectives
- Manage the Company’s websites (opendestinations.com) including content management, SEO/SEM, providing reporting key metrics, trends
- Co-ordinate digital marketing initiatives including email campaigns, use of social media and overall company lead generation
- Maintain and develop a database of existing and potential customers
- Help co-ordinate company events including Exhibitions, Trade Shows and User Conferences
- Manage overall Public Relations and communications including exposure of Senior Management, newsletters, blogs and press releases
- Manage company brand, including the design and style of ODL online + offline marketing collateral (presentations, brochures, project documents)
- Manage company reputation, including internal (HHRR) and external online reviews of the general public
- Ad hoc support of ODL sales and business development initiatives
Knowledge & Experience:
- Experience of B2B marketing in the software industry (ideally with experience of the Travel and Tourism space)
- Self-starter, willing to work on own initiative with ability to handle multiple priorities
- Solid understanding of marketing planning, programmes and channel management, ideally with a professional marketing qualification
- Practical knowledge and experience of digital marketing
- Excellent interpersonal and communication skills, both written & verbal
- Degree Educated
- Proficient in the use of MS Office Suite
- London Based
