Since its inception in 1996, Destination Asia has grown to become the leading destination management company in Asia with an 11-country network covering Thailand, Vietnam, China, Japan, Hong Kong, Singapore, Indonesia, Malaysia, Cambodia, Myanmar and Laos.
The company works with a global portfolio of customers, providing creative solutions for tour wholesalers and operators, corporate meeting planners, cruise lines, incentive houses, exhibition and conference organisers.
Destination Asia operates a network of 29 locally owned operational offices across Asia. Each destination has offices located within major cities and towns to offer the best possible service to their partners and those clients on the ground.
Destination Asia was seeking an integrated online platform to facilitate the requirements arising from an increasing volume of B2B clients and passengers. Historically, each of the Group’s 11 destinations had adopted their own manual processes and systems, which made it difficult to integrate data across the group. Many of these processes stemmed from country-specific issues, such as legal restrictions on prices and taxes that vary by country.
The primary objective for the project was to streamline their operations across the regions, and ensure that technology was driving efficiencies and delivering an exceptional product.
The technology also needed to further drive the sales opportunities, with a holistic e-commerce strategy for B2B customers worldwide. This involved creating an intuitive new B2B website, with fast and effective navigation to access the best rates and special offers across the 11 regions. In addition to the new website, Destination Asia focused their efforts on improving the XML capability of their reservations system, enabling them to connect directly with their customers’ booking systems.