Nu Skin
Powering large scale MICE events with mobile technology
Background
US-based healthcare company Nu Skin was looking for a mobile solution to support their two big Southeast Asia MICE events – a top sellers incentive trip to Australia, and their bi-annual Southeast Asia convention in Singapore.
The organisation of such large, complex events with attendees from across South East Asia speaking several different
languages presents a multitude of challenges. Their chosen mobile solution needed to facilitate the communication of both programme content and Nu Skin’s own online content, to all of them. And they wanted the whole platform to be white-labelled with their own corporate branding.
Nu Skin’s core objectives for the
project were to:
1) Reduce workload and simplifying the MICE operations process for the Nu Skin team
2) Deliver itinerary, convention programmes and other essential information to almost 3000 attendees
3) Provide full event content across multiple languages (English, Chinese, Vietnamese, Thai, Bahasa)
“We were impressed with the application. It was easy to navigate and had almost all the features that we needed in a travel app…the pricing was competitive and reasonable, and Tineri were able to provide very good support and training to guide us to build up the event”
Nu Skin
The Solution
Our first job was to reskin the app with Nu Skin’s branding and submit their own dedicated Nu Skin SEA (South East Asia) app to the IOS and Android app stores. We then added their required list of Asian languages to our existing European language versions, before creating web signup forms (so attendees could sign up for the app themselves) and adding a Custom Menu feature, allowing Nu Skin to present their own content within the app via iFrames.
Given Tineri’s existing rich functionality, all of the client’s other requirements were already catered for. This made it extremely simple for Nu Skin to upload their programme content, accommodation information, location maps and other documentation, giving them one unique view of their event content without any version control issues, and without the hassle of emailing or printing large numbers of documents.
The Result
Nu Skin used Tineri for their incentive trip to Sydney for 700 Southeast Asian distributors in March 2018, and then for their bi-annual convention in Singapore in July 2018, where over 2000 attendees used the app. As well as providing all the relevant event content in English, Chinese, Thai, Vietnamese and Bahasa, the Nu Skin team were able to make programme changes during the events and sync them live to the app, as well as providing live chat support with all attendees.
Nu Skin were also impressed with the level of support provided by Open Destinations: “When issues did arise, Open Destinations were prompt with their service support and we were able to solve them very quickly” said Nu Skin’s Events Specialist, Jerlyn Tan.
“Our distributors from Thailand, Philippines, Singapore, Malaysia, Indonesia, and Vietnam were able to use the app with the different language options…the app was able to provide a lot of destination information which was crucial for our incentive trip. Our participants were able to keep up to date with all the relevant information”
Nu Skin
