Background
Women’s Own Adventure (WOA) is an Australia-based tour operator specialising in small group travel for women. WOA’s Director and Founder Marika Martinez started the company from an idea that great travel experiences should be shared with like minded people. Having had two uninspiring personal experiences with small group travel she realised that 50% of what made a great tour was actually the people you travelled with, the other 50% was the destination and overall tour. Marika also realised there was an increasing number of single women aged in their 50s and 60s who did not have anyone to travel with, but were seeking an adventure travel experience. Many of these women had raised and cared for families over the past 20 or more years and were now ready to satisfy their own travel desires.
“As we all have mobile devices that we carry with us…it simply made sense to search for a mobile solution that offered a value add for our clients while on tours” – Marika Martinez, Director, WOA
Marika recognised the wide-ranging use of mobile devices amongst travellers and wanted to find a solution that would add value to WOA’s customers whilst they were on tour. After finding Tineri and deciding it ticked all her boxes, she chose to work with Open Destinations.
Solution
After personal on boarding training from our mobile team WOA were uploading tours and itinerary information with ease. The app provides group members with access to full accommodation and itinerary details at all times. The app has also replaced printed notes which WOA had used previously.
“I decided upon Tineri as it offered everything that I was looking for at a very affordable price…I was particularly impressed with the amount of detail the clients could access on their own device” – Marika Martinez, Director, WOA
Result
Environmental impact improvement
Paper itineraries and travel documents have become a thing of the past for WOA. Everything can now come digitally through Tineri.
“No more referring to printed notes, simply refer to the app for everything related to the tour” – Marika Martinez, Director, WOA
Building relationships
Tineri’s live chat feature has enabled WOA customers to meet before their tours and communicate during them. Something that wasn’t possible before.
“Tineri has a great chat feature which puts the clients in touch with each other and with their guide” – Marika Martinez, Director, WOA
Back-office speed
Using Tineri’s CMS WOA are now able to upload and update their itineraries quicker than ever. In the business of travel (especially with group tours) it’s essential to be nimble and respond quickly to changes.
“Once I got used to how the system worked it was actually very easy to use and upload my tours” – Marika Martinez, Director, WOA
