Attraction World Group (AWG) announce new GOA partnership

Travel Weekly publihsed in early November, 2022 that Attraction World Group (AWG) and Open Destinations have formed a new strategic partnership that will see AWG and Open Destinations build a commercial and operations team in Goa. This partnership will help AWG scale its global products portfolio, with improved market speed and give customers opportunities to visit the world’s attractions and tours with AWG.

AWG announced last month, that in 2023 they’ll witness a transition to In-destination sales opportunities. The Open Destinations team will help facilitate the increase in destination experiences, consumer content and 24/7 service to our customers in resort.


David Scott, Chief Commercial Officer at Open Destinations, said: “We are delighted to be working with AWG and providing support to them through our Business Support Services function based in India. We have over 500 colleagues in Goa who pride themselves on customer service, accuracy and speed, and we look forward to helping AWG grow and scale their business as we move into 2023.”

Martyn Sansom, Head of Supply at AWG, said: “This is a fantastic opportunity for AWG and Open Destinations to work closely together as a team to scale up our product portfolio for customers worldwide.
The team at Open Destinations are a great addition to our business, and I’m very much looking forward to working with them all.”

Isabel Beckermann, Commercial Director at AWG, said: “With us increasing the speed of contracting as the industry continues to recover, it made complete sense for us to outsource the data part of the loading journey, so our people can concentrate on getting the best supply at the best rates for our partners. With Open Destination’s reputation in the industry, this was an easy choice. In conjunction with our tech partners at Prio Ticket and Open Destinations, we envisage a dramatic increase in our resort-focused experiences and support our network of DMCs globally.”


About Attraction World Group:
Attraction World Group is the UK’s leading experience ecosystem. Since its creation, Attraction World has enabled over 8 million customers to pre-book worldwide attractions, confident in the knowledge that an incomparable customer service team supports them.
With its team of attraction experts and industry-leading technology, Attraction World Group is uniquely positioned to help its travel partners grow their sales of attraction tickets. They offer an unrivalled range of theme parks, sightseeing tours, theatre shows, experience days and other activities in over 30 countries worldwide.


Find out more about Open Destinations’ Business Support Services.