Unified Services
and Operations
Connectivity to
Worldwide Marketplace
Increased Sales
and Bookings
Background
Since its inception in 1996, Destination Asia has become Asia’s leading destination management company, with a 11-country network spanning Thailand, Vietnam, China, Japan, Hong Kong, Singapore, Indonesia, Malaysia, Cambodia, Myanmar, and Laos. The company operates a network of 29 locally owned operational offices. It works with a global portfolio of customers, providing creative solutions for tour wholesalers and operators, corporate meeting planners, cruise lines, incentive houses, and exhibition and conference organisers.
Destination Asia sought an integrated online platform to facilitate the requirements arising from an increasing volume of B2B clients and passengers. Historically, each of the Group’s 11 destinations had adopted its manual processes and systems, making it challenging to integrate data across the group. Many of these processes originated from country-specific issues, such as varying legal price restrictions and taxes across different countries.
The primary objective of the project was to streamline operations across the regions and ensure that technology drove efficiencies and delivered an exceptional product. The technology also needed to further move sales opportunities with a holistic e-commerce strategy for B2B customers worldwide. This involved creating an intuitive new B2B website with fast and effective navigation to access the best rates and special offers across the 11 regions. In addition to the new website, Destination Asia focused their efforts on improving the XML capability of their reservations system, enabling them to connect directly with their customers’ booking systems.
The Solution
Travel Studio has provided Destination Asia with a single, central XML interface to present their unified service in a single online portal. To achieve this, the project facilitated all regions to work in a single operational environment that can be accessed in real-time. This portal provided centralised access to complex customer preferences and historical data, enabling the company to increase sales of its pan-regional itineraries. The solution has also facilitated e-commerce expansion through a new B2B website, which has enhanced the customer experience and reduced the response time for new business opportunities.
“We now have a solid platform to continue building our e-commerce business. Travel Studio has taken us to the next level with connectivity in the worldwide marketplace.”
Destination Asia
Business impacts
Greater visibility of options
The integration of Travel Studio has given the management team greater control of their operational performance across the regions. The new level of reporting provides visibility of pricing competitiveness, cost of sales and conversion rates from quote to booking.
Increased customer conversion
Travel Studio provides automation at different customer touchpoints throughout the booking process, from quotation through to the end user experience. This personalised B2B experience has helped to improve customer satisfaction ratings.
Increased market share with online distribution
Destination Asia has increased market exposure by opening up new channels. This has been achieved through a new B2B website and XML connections providing direct links to customer booking systems.
